"Purpose Over Papers" Faith with No Filter

UpsidedownFeelings was created to start conversations — even the uncomfortable ones. We know not everyone will agree with what we stand for or how we say it. And that’s okay.

Started by a college student with a heart for purpose and community, this brand was built to make people feel seen, no matter their background, beliefs, or past. At its core, UpsidedownFeelings is about disrupting the norm — flipping the way people view faith, identity, and what it means to live with purpose.

We’re not here to preach. We’re here to provoke thought. To make room for people who’ve been told they don’t belong — in church, in society, or in the conversation.

Every design challenges perspective. Every piece carries intention. And every sale helps us give back to those who are overlooked or underserved — because Jesus walked with the marginalized, the misjudged, and the undocumented — and so do we.

Faith-forward. Pressure-free. Perspective-shifting. Purpose-driven.


Faith-forward streetwear for the modern believer.